The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.
The Start up of You Adapt to the Future Invest in Yourself and Transform Your Career
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From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'.
Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.
This book isn't about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:
A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.
We kept it simple at the beginning. We provided every professional with the opportunity to have an identity on the web, connect with colleagues, and find the right resources to get work done. But being CEO of your career means more than this. In the years since starting the company, we have extended the LinkedIn platform: We're helping you acquire relevant business intelligence on your industry, identify the skills you need to master, make the right connections, and ultimately become better at the job you already have.
"It's not everyone going and starting a company," he tells Morning Edition's Steve Inskeep. "It's everyone approaching their lives with questions like: How do I invest in myself? How do I become more capable at what I'm doing?" Hoffman says his book offers an answer to a question he once saw on a billboard in Silicon Valley. It read, "A million people in the world can do your job. What makes you so special?"
With so many industries in upheaval, Hoffman insists that effective networkers behave differently today than they did 20 or 30 years ago. "Go out to lunch with different folks," he says. "Go out to lunch with people from other departments, from other companies, and explicitly address questions like: How do you see the industry changing? What do you think is happening? How do you do your job effectively? Is there anything I should learn from that in terms of how do I do my job effectively? That's how you adapt to the future, and you stay current."
From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'. In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical. Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.
"For Ben and me, this book is one our gifts back to society. We think the tools in this book can improve both your life and society. Sometimes giving back can be simply spreading ideas that matter.""Invest in yourself, invest in your network, and invest in society. When you invest in all three, you have the best shot at reaching your highest professional potential. As important, you also have the best shot at changing the world."
LinkedIn, with more than 100 million members in over 200 countries, has become the social media mainstay of professionals -- a living, breathing Rolodex that provides an ongoing connection to new and old colleagues as well as access to their broader networks. Now, Reid Hoffman, co-founder and executive chairman of LinkedIn, offers another career tool in the form of a book, The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career, written with Ben Casnocha. Wharton management professor Ethan Mollick spoke with Hoffman about how to apply startup strategies to your career, why "tours of duty" are critical and why you should focus more on your second-degree connections.
Mollick: You suggest the first step is to assess your own set of dreams and skills before moving on to the next phase. How do people start to think about setting up a career based on their skills and aspirations?
The second is about risk. The book cites a Neurophysicist that explains that to keep our ancestors alive, Mother Nature evolved a brain that routinely tricked them into making three mistakes: overestimating threats, underestimating opportunities, and underestimating resources (for dealing with threats and fulfilling opportunities). This caused our ancestors to be very good at avoiding dangerous tribes or animals that could kill them in favor of seeking out opportunities for more food or shelter or resources. While this was a practical approach at the time (they had to avoid death), this instinct is far less applicable to the world we live in today; a bad investment or a poor career decision isn't going to kill us. The book encourages the reader to keep this instinct in mind when navigating your career and to try to resist it. You're likely vastly overestimating the risk and potential pain that could come from most career decisions.
Last month I outlined five areas regarding your career including how you can convert it to financial assets, protect it with insurance, borrow on it, enjoy it and grow it by investing in yourself. This
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